This week, the Australian Competition and Consumer Commission (ACCC) is launching an investigation into how blueberry juice manufacturers are marketing their beverages.
The ACCC wants to know whether the juice companies are deceiving consumers by claiming the drinks are alcohol-free, as well as whether they are misleading consumers into believing they are making a genuine alcohol-containing beverage.
The consumer watchdog wants to understand how blueberries are used as a beverage ingredient in the industry.
This week’s inquiry is the second one in the past few months into the industry, following one launched in June.
In June, the ACCC announced it was launching an independent inquiry into how Australia’s largest orange juice manufacturer, SABMiller, is marketing its beverages.
At the time, the inquiry was launched following allegations that SAB Miller was using its Orange Juice Guarantee to force consumers to buy the drink at inflated prices.
SABMiller was subsequently forced to recall some of its products, including the popular Red Blend, after consumers were unable to pay the $6.99 retail price.
The investigation into the orange juice industry comes after the ACCc launched a number of investigations into consumer-facing companies such as Domino’s Pizza, Starbucks and McDonald’s in the lead-up to the global financial crisis.