Wine delivery service Shiraz is poised to become the first major wine delivery service to be launched in India, a new report says.
The report by Bloomberg Intelligence, which includes data from more than 100 sources, said Shiraz will take off in a big way by delivering wine in its own delivery van, with its own refrigerated room, to its Indian customers.
Shiraz, a joint venture between French wine producer Château Lafite and Indian firm Nadeem, said the service will cost about $25 million to $30 million and will be delivered in two months.
The startup said it would hire 2,500 people in India and expand to other countries.
It will be one of the first delivery services to make use of a Tesla electric delivery van.
It would be a new business model for wine delivery services in India that could have a long-term impact on the sector, according to Bloomberg.
The market has so far been dominated by a few players like Uber and Grab.
Sharaz, which is backed by a consortium led by China’s Alibaba Group Holding Ltd, has launched in Bengaluru, Mumbai, Bengaluru-based Hyderabad and Mumbai.
India has the world’s largest wine market and is India’s third largest wine producer behind Brazil and Spain.